The gap between what AI can do and what service businesses actually use it for is enormous. It's not a technology problem. It's a deployment problem.
Most agencies and service firms are stuck. They're either drowning in AI hype with no clear path forward or quietly hoping the wave passes. Neither is a strategy.
We embed with your team, learn how your business actually runs and identify the specific points where AI creates leverage in the day-to-day. Then we build it, deploy it and make sure it sticks.
You get a business that moves faster, delivers more and keeps the human judgment that your clients are actually paying for. That's what AI consulting for service businesses should look like.
Most AI implementations get bolted onto workflows that weren't designed for them. We do it the other way around. We redesign your systems with AI as a first-class citizen: document processing, decision support, knowledge management. Built around how your team actually works, not how a vendor's demo imagines you do.
Every service business has high-effort, repetitive steps hiding in its delivery pipeline. The ones that look like "that's just how we do it." We find them, systematize them and automate the parts that don't require human judgment. Days of work become hours. Quality stays the same or improves.
We've been building agentic workflows since before most people had a word for them. AI agents that reason, execute multi-step tasks and hand off work to humans at the right moment. We design these for the tedious steps your team dreads: triage, qualification, data assembly, compliance checks. Your people focus on the work that actually requires their expertise.
Not every engagement needs a build. Sometimes you need a technologist in the room who's been through these industry shifts before: dot-com, mobile-first, cloud, ML and now the agentic era. We provide strategic guidance grounded in real experience shipping real products, not a framework from a slide deck.
When off-the-shelf tools don't cut it, we develop custom software solutions to fit your business operations. Full-stack development biased toward pragmatic, maintainable systems that your team can actually operate and evolve after we leave. We don't build fragile prototypes that fall apart when the consultant walks out the door.
Matter Flow Advisors builds highly customized intake engines for law firms. We embedded with their team, systematized and automated nearly every phase of their delivery pipeline and fundamentally changed how they sell. Here's what nine months looked like.
hours saved per project
20+
client audit turnaround
Days Hours
from kickoff to transformation
9 mo
Projects used to require days of manual audit work with a delivery pipeline held together by tribal knowledge. Now audits take hours instead of days, which has meaningfully reduced delivery costs per project. The sales process converts at a higher rate because recommendations are faster and more precise. Revenue has grown as a direct result and the business runs on systems that scale without adding headcount.
Derek didn't come in with a pitch deck and a platform to sell us. He learned our business, found the leverage points and built AI systems around how we actually operate. Our delivery costs dropped, our sales process got sharper and our revenue grew as a direct result. That's rare.
— Wendy Wylde, Founder, Matter Flow Advisors
Founder & Principal Technologist
A veteran technologist and entrepreneur, Derek spent over a decade at Google and X (the Moonshot Factory) across engineering, operations and product leadership, including coaching and facilitation for C-suite and executive teams. He's particularly effective at bringing products and systems from zero to one. He writes regularly at betterquestions.ai about his direct experiences from the work he's doing at Limbic Systems.
We work with agencies, consultancies and professional service firms that are ready to make the shift to AI-native operations.
The agencies that figure this out first will look more like software companies than service businesses. They'll scale without adding headcount, deliver faster and close more business. The margins will look nothing like a traditional agency.
Every engagement begins the same way: a conversation about your business. We learn how your team operates, identify where AI can create real leverage and give you an honest assessment of what the path to becoming AI-native looks like. If there's a fit, we scope it together. If there isn't, we'll tell you.